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A web site doesn’t have to be accessible only by being on the Internet. We can put your web site on CD-Roms that can be passed out or mailed to customers who can insert it into their computer and explore a web site without ever connecting to the World Wide Web. Essentially, we can turn a web site into a CD-Rom brochure/catalog. An existing web site doesn’t have to be the only thing on the CD either, we can create special web site just for the CD.
Two Types of CD-Rom Brochures/Catalogs
- Existing Web Site Conversion You have put time and money into developing your web site, now make your existing web site do even more for you. The simplest CD-Rom brochure is your existing web site. By putting it on CD-Rom, people can visit your web site without being connected to the Internet. Your web site may have features that cannot be put on CD-Rom like server side coding. However, your web site can be modified to allow users to connect to those features from the CD-Rom if they are online. Please contact us to learn more about putting your existing web site onto CD-Rom.
- Custom Web Site Brochure Another option is to create a web site specifically for the purposes of being used as a CD-Rom brochure. Doing this you can have a much more customized marketing tool than simply using your existing web site.
- Because all of the graphics, pages, etc. are being accessed directly from the CD-Rom, they load much faster than from the online web site. Therefore many of the "loading time" limitations that are inherent in creating a web site to be viewed online vanish. For example, graphics can be bigger, of better quality, and of more complexity. Another example might be the adding of video or "special features" that would not be feasible online.
- Starting from scratch, your CD-Rom presentation can be created free from the design limitations and the concerns of the existing web site.
- The CD-Rom "custom" web site can be designed with a CD-Rom/offline audience in mind. The offline audience is a "captive" audience that is going to want more details and interaction than what might be on your existing web site.
- Multiple versions of the custom web site could be created for different purposes and audiences. For instance, one for business and one for retail consumers, a new product promotion, one for local customers and one for distance customers, or any differentiation that might be desired.
If your existing web site is not as good as you would like it to be, creating a custom web site for CD-Rom can kick start your existing site. Often, development work done for the CD-Rom web site can be used to improve an existing web site.CD-Rom brochures, like an online web site, can and should be improved, updated, and changed over time.Depending on your statistics program, we can develop a way for you to track when customers use your CD-Rom brochure.Our experience with clients is that marketing materials can be expensive. Simple brochures/catalogs can cost between $3.00 to $10.00 per brochure every time a small company passes out a glossy brochure/catalog. In an effort to cut costs for customers, we have developed the CD-ROM Brochure service.
Sizes & Shapes
There are many different sizes and shapes available for the actual CD-Rom. Take a look at some of the examples below:
The Process
- We work with you to decide if you should use your existing web site or should have a custom web site built
- We prepare your CD-Rom by modifying your existing web site or creating a new, custom web site.
- We help you decide size, shape, and label choices
- We design your label
- We organize and manage the production of your CD-Rom brochures/catalog
Example
PYI Imports: They can spend around $5.00 per paper-brochure/catalog at their trade shows and when potential clients request materials from their offices. We created a CD-Rom of their information packed existing web site. Now when they go to trade shows, they make a pile of CD-ROM brochures as well as their traditional and expensive paper brochures. PYI salespeople have said that 8 out of 10 people prefer the CD-ROM brochures/catalogs. This is because they are full of information, innovative, and easy to carry.
Cost Savings
For every 10 people who inquire about marketing materials 8 want the $.60 CD-ROM brochure rather than the $5.00 paper brochure.
Paper Brochure Option for 10 People
10 people * $5.00 Paper Brochure
TOTAL = $50.00
CD-ROM Brochure for 10 People
8 people * $.60 CD-ROM Brochure = $4.80 (Less than the cost of one PYI Paper Brochure)
2 people * $5.00 = $10.00
TOTAL = $14.80
With the CD-ROM brochure, PYI saves $35.20 for every 10 potential customers. That's $352.00 for every 100 people and $3520.00 for every 1,000 people which is more likely what PYI handles every month, that is $35,200.00 in marketing materials savings PYI experiences every year thanks to ThorLoki's CD-ROM Brochures/Catalogs.
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