Here is a small sampling of issues we help our clients with:

Web Site Improvement

Knowing how and what to improve on a web site are essential to the long-term success of a web site. Therefore, it is one of the cornerstones of our business to help our clients choose good improvements. We do this relying on a variety of resources & methods:

• Experience - we have worked with widely different clients in widely diverse industries/businesses. This experience has given us quite a perspective on what good improvement is both on a general and specific level.
  
• Knowledge - there is always more to learn when it comes to web sites. We are constantly learning from our work and the work of others. We put this ever-increasing knowledge to work for our clients.
  
• Performance Analysis - perhaps the biggest key to successful web site improvement. We can do quite a variety of different types of analysis – statistical analysis, usability testing, customer surveys, company surveys, and more.
  
• Our Clients’ Knowledge - our clients are tremendous sources of information about their web site. We work to translate a general concept of they would like improved into how that improvement actually takes form.
  
  

Strategic Web Sites

Sometimes one, “do it all” web site is just not enough. In order to target potential customers more accurately, strategic web sites might be an excellent solution. Strategic sites are designed around specific result parameters (i.e. they are designed to get specific responses or to generate specific actions from visitors rather than allowing for a wide variety of responses or actions like a “main” web site would). Strategic sites might funnel customers to a store/existing site or act as a stand-alone site. Strategic sites can be designed to place high in the search engines & directories.

Creative Marketing Consulting

A web site is a multi-facetted marketing tool that can be molded to support all sorts of marketing activities. An example might be an artist’s web site that has a special section built for potential dealers/galleries separate from the main site. A short, special letter or email is then sent to potential galleries with a link to this section. Another example might be a coupon that can be printed out and brought in. There are all sorts of creative marketing that can be done with a web site

Web Incorporation Into Existing Marketing Materials and Sales/Business Activities

Very important! Two points: (1) Your web site can make all of your existing marketing materials and sales/business activities much more effective by allowing a potential client an excellent way to learn more, shop, etc. at any time, on their own. (2) Your existing marketing materials and sales/business activities can market your web site. We at ThorLoki constantly work with our clients on better ways to incorporate their web site into their existing marketing materials and sales/business activities. We do this in a number of ways:

• We analyze marketing materials (brochures, business cards, catalogs, vehicles, phonebook, storefront, etc.) for how the web site is presented (if it is at all), and advise on how to do it better. Our clients constantly have ThorLoki make sure that their web address is being properly advertised in the right places.
  
• We consult on how to make marketing materials such as brochures and catalogs interact with the web site.
  
• We work with people in physical and verbal contact with customers to educate them on how to use the web site as a marketing tool. For instance, if a potential customer is able to be online while talking on the phone, a person involved with sales or customer service can use the web site to show what they are talking about.
  
• We work with people in all areas of a company to figure out and show them how the web site can benefit their company and their work personally.
  

Advertising On Another Web Site

Normally in the form of “banner advertising”, this form of advertising typically has a low return. However, the right type of add on the right web site in the right location can generate results. ThorLoki can help you decide whether this form of online advertising would be worth the investment.

• We can analyze your company and industry to see what kind of “banner” advertising would be beneficial or if “banner” advertising would be beneficial at all.
  
• We can help you determine if another web site might be a good opportunity by researching (1) the amount and type of traffic it receives (2) its advertising options (page location, size, location on page, etc.) (3) the success of others who have advertised with them, and other aspects that vary with each site.
  
• We can research the Internet to discover potential sites.
  
• We can help with the purchasing of the advertising by providing you with the relevant knowledge before, during, and after negotiations. Additionally, we can take part in or run the actual negotiations themselves.
  
• We can design your “banners” or whatever type of advertising a given web site allows.
  
• We can help you analyze the results of the advertising as well as help manage the advertising during the contract period.
  

Selling Advertising On Your Site

If you are getting good traffic to your web site, and you have the right type of web site, you might be able to make money from selling advertising. We can help you decide how much to charge, what to charge for, what type of real estate to give, etc.

Email Advertising

We do not promote the practice of SPAM on a large scale. We can help companies properly use email to remind current customers of products/services or to notify of specials you might be running. We also can help you incorporate HTML email into your strategies. We will help you with email advertising that is much like an online newsletter to current and potential customers.

New Product/Service Development

Adding the power of the Internet to the marketing arsenal means the opportunity to offer new/different products and services. For example a bookcase company whose traditional products do not ship well might take advantage of the national exposure of the Internet to develop new products or new versions of products that can be shipped easily. Another example, a Marine Supply company who sells only parts for fishing traps might expand to selling entire traps because their web site gets so many requests for where to purchase whole traps. We can help analyze a business and advise how that business might add to its existing products/services or modify its existing products/services to take advantage of the power of the Internet.

Performance & Statistical Analysis

There is a lot to learn from a web site by monitoring it over time. From when people are going to a site to what pages are most popular to where they leave the site from, these and many more items can be tracked and analyzed. We will analyze them as well as provide recommendations based on them. Our goal is to help you have an Internet game plan that is based on solid data. Our performance & statistical analysis service is built on a monthly/quarterly reporting review. We provide you paper reports concerning your web site as well as a face-to-face meeting to discuss the report and our recommendations.

Technology & Computer Consulting

We consider technology and computers as part of the Internet as they are what make the Internet possible. In order that our clients get the most out of the Internet, we offer the service of helping them solve problems and issues with their technology/computers. While we cannot personally solve every problem our clients have, we can solve most of their small problems as well as help to orchestrate the fixing of their big problems. Some of our most common assistance issues are: small office & home office networking, hardware & software purchasing decisions, email problems, hardware & software setup and installation, data storage and transfer, and much more.